Registration Time: 09:00
Sessions Time: 09:15 - 12:30 including a 15-minute break
Speaker: Mr Ray Micallef
Venue:   Online Webinar

Participation Fees (The Institute is now accepting payments via Paypal)
MIA Members: €40.00
Non-MIA Members: €75.00
Retired Members: €20.00
Students: €30.00

*Group bookings for 3 or more participants available.

BACKGROUND INFORMATION

Participants can discover all aspects of marketing from a global perception to better answer to international opportunities and competitive situations. Topics in this short module include a summary of international marketing;

• Social, economical, political, and legal environments

• International market-entry opportunities

• Planning and managing market entry strategies and products

• Global distribution and pricing

• International promotion, sales, and negotiation; and International market planning

WHY IS THE SESSION OF RELEVANCE TO OUR MEMBERS?

Accountants and auditors can greatly benefit from attending a presentation about local and international marketing strategies for several reasons:

• Understanding Revenue Streams: Marketing strategies directly effect a company's sales and revenue. By understanding these strategies, MIA members can better measure the sources of revenue and their sustainability, supporting in more accurate financial forecasting and planning.

• Budgeting and Cost Management: Familiarity of marketing strategies helps MIA members in budgeting for marketing expenses and in cost management. They can provide more accurate financial analysis and support decision-making processes regarding marketing investments.

• Performance Measurement: Marketing strategies often include specific metrics and KPIs to measure success. MIA members can use this information to evaluate the effectiveness of marketing expenditures and their return on investment (ROI).

• Strategic Alignment: Understanding the company’s marketing strategies helps MIA members ensure that financial practices are aligned with the overall business strategy. This alignment is crucial for comprehensible business operations and achieving long-term goals.

• Financial Reporting: Marketing strategies can impact financial reporting, especially in areas like revenue recognition, expense categorization, and valuation of marketing assets (such as brand value). MIA members need this knowledge to ensure accurate financial statements.

• Global Perspective: For companies operating internationally, marketing strategies can vary significantly across regions. Knowledge of these differences is essential for MIA members when dealing with multinational financial statements and ensuring proper financial integration across different markets.

• Enhanced Collaboration: Attending such presentations fosters better collaboration between the finance and marketing departments. It helps in creating a mutual understanding and facilitates smoother communication, leading to more cohesive and effective business strategies.

Target Audience

Attending presentations on local and international marketing strategies equips accountants and auditors with the necessary insights to support, analyse, and validate the financial implications of marketing efforts, contributing to the overall success and integrity of the organisation.

Speaker's Profile

Mr Ray Micallef is a business, insurance and healthcare professional with a career spanning ten years in the healthcare sector, and over twenty years of which in insurance and financial services management.
He is an Associate of the Chartered Insurance Institute (UK) and a Chartered Insurer. He holds a master’s degree in business administration (Henley Management College UK) authoring his theses on “The Key Elements for Growth in the Private Medical Insurance Sector”.
Mr. Micallef’s experience as an insurance and business trainer spans over 18 years as a visiting lecturer at the Malta Insurance Training Centre, the Global College, The London School of Commerce, STC College, Learnkey Institute, the Gulf Insurance Institute (Bahrain and Saudi Arabia), the Malta Chamber of Commerce (LCCIEB), RISC Institute, Leoron, and Arizona Computer Services pvt. Ltd, delivering customized workshops for various companies in the UAE and the Kingdom of Saudi Arabia.
Furthermore, he has managed to increase his network of institutions in the Gulf area and has developed and delivered several workshops for a diverse audience in medical insurance and provided tuition for CII subjects in Private Medical Insurance, Claims Management, Economics and Insurance Law. He also lectures Information systems in Business, Economics and Business administration, Business Ethics, Risk Management and Capital Adequacy, and Customer Services.
Mr Micallef has been lecturing in the GCC region, as a senior lecturer, since 2014, and has accumulated a vast experience in lecturing different Business Strategy, Management, Marketing, Human Resources, Insurance and Supply Chain Management subjects as short or long courses, on behalf of various institutions in the region.

EVENT CPE COMPETENCES

3 Hours Professional

WEBINARS TERMS AND CONDITIONS

Terms and conditions  apply

DISCLAIMER

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